I forgot to pass on my victory following that last bit of info you gave me.
I implemented what you said in the morning (bulking out citation, still no reviews) and by the evening I was ranked numbe 2 for my search term after having been nowhere!
Obviously I was very excited!
It was my first bit of local (just helping a friend who is a carpenter) and he actually got two jobs off that citation in the 2 days following its ranking at number 2!
Pretty weird feeling to be honest. As I have always worked in affiliate, all you ever see is a number on your stats and then cash in your account!
The fact a ‘real’ person found the listing, made a phone call and had my mate in their house for business is amazing!
– Nick Coburn